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About Us

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People First is an independent customer-led organisation that has worked in the North of England for over 30 years.

We have a deep understanding of the region, our communities and the unique challenges many individuals face.

As the largest provider of Advocacy in Cumbria, we support thousands of people every year to have their voices heard, helping them to live their best lives. Our independence is very important to us - we are not run or controlled by any other service.

We are a passionate organisation which dedicates itself to representing people’s views, we are dynamic and courageous and not afraid to stand up to help others be counted.

How it all began

People First was founded over 30 years ago; our original focus was on providing self advocacy groups and empowering people with learning disabilities to gain confidence in a supportive setting.

We have helped to set up a self advocacy network across Cumbria and in 2009 joined together to create a single voice in the form of People First.

What drives us

We exist to support every customer to live their best life:

  • We speak out fearlessly, for those who cannot speak out for themselves
  • We stand shoulder to shoulder with people as they work through their most challenging times
  • We challenge services to improve based on people’s real lived experiences
  • We build people’s skills so that they can lead healthier and fulfilled lives
  • We connect people to communities, so that they feel included.

Independence at our core

Our independence is important to us at People First. We follow the Advocacy Charter which ensures that we maintain our independence at all times.

We have a Board of Directors made up of industry experts, people that currently use our services, or have done in the past.

Whilst we work with Local Authorities and the NHS we are not part of them and we have very specific rules in place when carrying out work for any other organisation.

Our vision for a brighter tomorrow

We believe in, and actively seek to create, a society where each and every individual is treated equally, fairly, and where their rights, choices and beliefs are respected.

Living out our values

Our values are at the heart of everything we do. They guide how we work, how we treat each other and how we stand alongside the people we support. In every decision we make, our values help us to stay true to who we are and what matters most. 

  • Fairness: We treat everyone with equal respect, giving people what they need to thrive, not just what's easiest or most convenient.
  • Belonging: Everyone should feel they matter at People First. We create spaces where people feel seen, safe and a part of something meaningful.
  • Rights: We stand up for people's rights because dignity, choice and voice should never be optional.
  • Courage: We speak up, even when it's hard. We try new things, challenge old thinking and act with honesty and heart.
  • Kindness: We choose compassion, especially when things are busy or difficult. Kindness shapes how we show up and how we care.
  • Love: We believe love belongs in the way we work. It's in our purpose, our relationships and the way we keep going together.

Celebrating 35 years of impact

This year marks 35 years since we were founded. A milestone that celebrates the people, stories and progress that have shaped who we are today. Over the decades, we've stood alongside individuals, families and communities, championing rights, amplifying voices and driving change where it's needed most. As we look back in pride, we look forward in purpose, continuing to grow, evolve and make an even greater impact in the years to come.

Guiding the way

Meet our Leadership team

  • Meet the team - David
    David
    Chief Executive Officer
  • Kellie
    Director of North East and North Cumbria
  • Lindsay meet the team
    Lindsay
    Director of Lancashire and South Cumbria
  • Steve
    Director of Finance and Business